Hydro74 - Piety within Progression

AUGUST DEAL
For a limited time only.

The economy has been a bitch lately hasn't it? I could insert a little political rant here and cuss out different parites for being idiots but I won't. I would rather give you 40% off of all digitals at my store. Get the fonts on the cheap this week only and flip it for a buck on your next project.This offer is only good till the end of the week. Discounts will apply at check out!

HYDRO74 FONTS: CLICK HERE
HYDRO74 VECTOR: CLICK HERE

TIGER, HELLCAT & EAGLE..
Three New Prints

Love the smell of fresh silk screen prints! In typical Hydro74 fashion, I produce and introduce 3 more Animals series prints for my collection. These prints are a mixture of lush and exploritory ideas that I've been playing with over the last few months. Each print is printed on French Paper and is limited to only 100 prints.

You might want to get these quick because my last few series have sold out or have a couple prints available. Trust me, you will not be disappointed with these prints.

Check it out: Hydro74 Store

NEW HYDRO74 MIXTAPE
Electro
Take On Me by Hydro74

Here you go. This is a new little mix I put together featuring some great electro and a few 80's throw backs. I really love putting together mixes and seeing how good or bad they become towards the end. So if you are into this type of things, give it a listen.

A couple previous mixtapes you can download:
Knocking Boots: Electro
DrumBassTime: - Drum & Base / Dub

All of my mixes can be found here

BE STREET MAGAZINE
Interview

Recently had the opportunity and privledge to be interviewed with Be Street Magazine out of France. It's a quality magazine as well as a giant in the streetwear industry to knowing what is what. If you haven't already checked out this magazine, you should. It is probably one of the best ones out there with amazing content.

Check it out: Be-Street Magazine

SCREW YOU, PAY ME
New Shirt

Every freelancer has to deal with it at some point in their career. That one moment when a client doesn't value the work produced and gives you the run around about getting paid or gives you excuses on the reasons why your time in so invaluable to them. Granted, this isn't a new idea or something unique, but figured it was my time to put my layout together while I was doing a type structure study. The piece turned out lush and is printed on soft ring spun cotton tees.

Only 50 of each color were done up and not doing any reprints. This is just a small run to develop a type driven piece to highlight the simple aspect... Screw you, pay me. Freelancers work to hard to get the run around when a project is completed.

Grab one from the Hydro74 Store

ENLIGHTENED PRINT SERIES, VOL.1
Silk Screen Posters

Here is my second installment of a poster driven theme. These prints were done up for my recent gallery show in San Fran & for Sea No Evil. Now that the shows are done I have just 40 of each left out of the 100 that were printed. Guessing a couple will go really quickly due to the demand that I saw during the various events.

You can pick the up for $25 each. Printed on French Paper with Silver Metallic ink and signed with a 24k gold pen.

Purchase The Enlighten Series Here

NEW FONTS & SOME FREE ONES!
Legacy of Defeat

I love my typography! I recently finished up 5 new fonts and two free ones. Each font is a custom display typefaces reflecting what I'm into as far as structure and themes. These fonts are meant for you to go in and abuse the hell out of them and money up your designs.

Go Buy them at my HYDRO74 STORE
as far as the FREE ones. Check out LEGACY OF DEFEAT.

TREK vs. HYDRO74
Stickers on a bike.

Just got word that the Trek x Hydro74 for Fabian Cancellara Madone 6.9 SSL is out. I recently assisted Patrick Hotlen on developing a Spartin based structure. Patrick killed it and made the complete bike look sexy. Here is the write up from the Trek PR:

'Trek has been an active proponent in pushing art through cycling. With a well-known relationship involving the likes of Shepard Fairey and Lance Armstrong, their newest artist-designed bike is the Fabian Cancellara Madone 6.9 SSL created by artist Hydro74. The bike, which will enjoy its debut during the 2011 Tour de France, embodies a theme inspired by Spartacus and the gladiators. A stunning visual creation referencing the ancient times of Greek warriors makes for a visual identity that falls in-line with Cancellara’s personality as a rider and physique. The bike will be available for custom order as of Friday, July 1 as part of Trek’s Project One custom bike program.'

NEW FONT
Black Label Whiskey

For those that know me, know that my first passion in making and exploring typography. With that said, here is the lasted edition I've added to my font roster. Black Label Whiskey is a mixture of Tattoo & Turn of the century letterforms to create a unique typeface with some sexy diversity.

Check it out over at Legacy of Defeat and grab some free fonts while there::: Legacy of Defeat
Go purchase the font directly at my store for only $15 bucks! ::: Hydro74 Store

HYDRO74 NEW BUSINESS CARD
New Gold Standard

I always get really bored with the standard business card. To me it is one of those things that get lost in the shuffle and from various events, they are either in a large box or scattered all over my desk. This time, I want to do something different and something that will make a good impact to the client. I don't want my card to get shuffled to t he bottom of the pile, but to stay firm on their desk as a reminder that maybe, just maybe, the next project could be mine. Joking of course, but still, just wanted something to stand myself apart from everyone lese doing what I'm doing.

so this is my new business card. I'm planning on running different designs for each season and making it where it's something that friends and clients get excited about. Hope you dig it!

TWO NEW FONTS FROM HYDRO74
Blood Tonic & Snake Whiskey

I just finished up two new fonts for my side project LEGACY OF DEFEAT. These two fonts are inspired by Turn of the Century letter forms with a hint of Old West Snake Oil saleman grit to them. Go and check them out and snag some of the free fonts I have put up as well at LEGACY OF DEFEAT.

You can order them directly here for $20 for each set. HYDRO74 STORE

LASER ENGRAVED PIECES
Agaist The Grain Art

On May 6th 1AM Gallery held the event Against The Grain that I put together with 123Klan, Munk One, Julie West & Myself. The show was a great success and got to meet some great people. The goal of the show was to make it easy for the artist involved and create some laser engraved pieces to showcase there talents as well as show off any new artwork. If you are interested in getting any of the pieces, 1AM has them up on their site currently. Believe there are a few left from the show. Check it out.

Here is a sample of the pieces Karvt did up for me. You can get better views and see a few others on my Flickr

SCOTT DIXON HELMET
Hydro74 vs Scott Dixon Indy 500 Helmet

Recently Rik Tommasone hit me up from Royalty Design to produce a piece for Scott Dixon. Obviously this was a no brainer since he's a amazing Indycar driver and represents the talented Target Team. The goal of the project was to create a New Zealand inspired piece that would fit on his helmet for the upcoming Indy 500 race. After a couple rough concepts, both Rik and I fell in love with the piece and hit up Scott for his approval. Once I get the final images in of the helmet, I'll share them.

Root for Scott Dixon this month as he preps for the 500.

AGAIST THE GRAIN
Hydro74 + Friends Gallery Show in San Fran.

I will be in San Francisco May 6th for a gallery show at 1am Gallery with 123Klan, Julie West & Munk One. This show will be pretty much amazing, mostly because I'm excited about hanging with Julie and Munk, but also because I am working with Karvt to produce laser etched skateboards and pieces for each of the artist to show off. If you are in the San Fran area, make it out and play wizard sticks with me. I'll explain when you get there.

FRIDAY MAY 6TH
1AM GALLERY
1000 HOWARD STREET
SAN FRANCISCO, CALLY

21+ 6PM TO 9:30PM (OR MAYBE LATER DEPENDING ON THINGS)

HYDRO74 HARDBACK
New Hydro74 Book

My first hardback. This book is a total DIY effort to showcase 55+ Illustrations in a 60 page book. There is a limited quantity of them available and if you are a fan of the Vector artform, you'll love this book.

Order it at my online shop: Hydro74 Store

KOBE VI
Nice Font!

Nike always produces amazing shoes and the new Kobe VI's are pretty damn amazing. But what makes this even more amazing (from my perspective) is the fact that right in the front there, a Hydro74 font is being used. Nice to see Burial Black get some props. Iknew a while back that Nike started to use Burial Black, but never would of guessed it would make it on a iconic shoe for one of the best players in the league. Very humbled and excited at the same time.

Check out the Kobe VI's.

STREET FIGHTER
Featured Font

So, the other night I was watching Adult Swim and a commercial caught my eye. The new commercial for Street Fighter for the Wii features one of my fonts that I've created. False Idols to be exact. I am very flattered to see it get used and not only that, but on a game that I love! Thank you to whoever did this. You made my day!

HYDRO74 IS A PUNKASS
A new mixtape

One of the thing I like to do on the side is put together mixes with tracks I currently enjoy. It's mostly for my own listening pleasure, but also enjoy sharing them, even if they are pretty horrid. Here is the latest Mixtape : Hydro74 is a Punkass which features some nice hard electro, booty house, 80's flashback and just some rawness.

Download: Hydro74 is a Punkass

here are several other Mixes i've done up as well. Check them out!

THE SALVATION ARMY
Japan Aid Relief Shirt

Japanese media reported at least 1,000 people are presumed dead from Friday's massive 8.9 earthquake, most drowned by the wall of water that swept across the northeast coast of the island nation. The Salvation Army in Japan is responding to the earthquake and tsunami that brought devastation to the north of the country. Joshua Smith from ( Hydro74 ) has designed a shirt to help raise funding and awareness for those affected by the disaster. The Japanese Kanji on the shirt translates to "Save World Army"

100% of the proceeds of the sales of this shirt will go toward The Salvation Army's relief efforts in Japan

Go PRE-ORDER. Consider it a gift for doing a good thing

COUPLE NEW FONTS
Snake Oil & Pistola

Due to popular belief, I am probably one of the nicest guys out there. For example, I really enjoy making fonts and like this, I am giving them away for free. Granted, they are not the best of the best and are limited, but it is still free and perfect for your design font roster. If you like these fonts, check out my semi'premium fonts at my STORE

To score these free fonts (as well as quite a few others I've offered up free) go over to LEGACY OF DEFEAT and check them out!

ANIMAL SERIES VOL. 1
Lush Silk Screen Print Series

Just added new prints to the Online Store. This set is titled Animal Series which features The Cunning (deer), The Courage (wolf), The Monarch (lion) & The Wisdom (owl). This set is a lush 2 color print featuring Silver & Gold inks. Each print is limited to only 100 pieces and will be gone soon due to pre demand. Yeah, I'm speculating, but damn, these turned out sexy.

Check out the Animal Series in my Online Store

ALSO! Vahalla Studios recently released a short film on the process as they prepped The Monarch. Check it out!

Hydro74 vs. Vahalla Studios from LemonLime Photography on Vimeo.

DIY SILK SCREEN PRINTS
Megatron & Prime

Recently I've been addicted to doing a little DIY silk screening (Do It Yourself) so decided to do up a Megatron and Prim Print. These are two colors and each print is unique due to the process. Basically I just set up a large board, some jiffy clamps and attached the screen and started printing on my kitchen table. Only 50 of each are available. Act Fast.

Score a set for $25 or individually for $15 at my Online Store

BLACK MAMBA vs HYDRO74
Kobe Shirts up at Nike

Just caught word that the new 24 Black Mamba snake I did up for Kobe is up at the Nike Store. Over the past few years I've worked with Wil on various LeBron and Kobe assets and these were ones that I really enjoyed doing up. Wil is good people!

Go over to the Nike store and score a Black Mamba shirt. Believe the yellow one is on sale!

Kobe "Haters Motivate" Shirt
Kobe 24 Mamba Shirt

ALCHEMY OWL
Designed by Humans

Just recently I had the honor of winning Shirt of the Day over at Designed By Humans. This piece is is among one of my favorites that I've done in a while and so it was nice to get it get some representation as well as selected to be part of the Designed By Humans Roster. For only $19 bucks (pretty damn good price actually), this shirt can be yours. If you are not into Owls, check out their other shirts if you haven't ever really checked out Designed By Humans. It's a great company with a great pool of talent.

ALCHEMY OWL ON DESIGNED BY HUMANS

DESIGN CHAT
A whole lot of 'umms'

Design Chat just dropped with my interview. Watch me do a horrible job answering question.

Check it out and the other interviews

ADIDAS VS HYDRO74
Shoe Design

I recieved a email from a friend over at Adidas telling me that these shoes were out. Guess they have been out for a minute now, but wasn't in the know. Last year I had the opportunity to work with Adidas Originals on some custom pieces. I've always been a fan of Adidas due my first pair of Sambas that I had in High School, so this was a no brainer when they asked if i wanted to work up some art.

Go Buy some Adidas vs Hydro Kicks

NEW FONTS
From Hydro74 & Legacy of Defeat

Just recently wrapped up 3 new fonts and 1 new free font for Legacy of Defeat. I'm always designing fonts because it's a passion to discover new techniques for typefaces. I believe over the past years I've developed over 80 fonts... weird. Anyway, go check them out at Legacy of Defeat.

Legacy of Defeat - Home of the Hydro74 Fonts

DRAGON VS. HYDRO74
Apparel Design

Over the past 4 years I've worked a bit on various Dragon Alliance products and made some great friends there. I recently checked out their site to see what they were offering up since I have to start new graphics for Dragon to attack 2011. When I was there I discovered a few Hydro Gems. Exciting..

Dragon Alliance

THE POSTER CAUSE
Hydro74 Poster for a good cause

I was asked by Andrew over at The Poster Cause Project to offer up a print where proceeds goes towards a legit charity. Of course I was down. The biggest aspect to me being a designer is being able to offer up something to the good of humanity. Not that a poster can fix anything, but it will help and assist raise funds for a charity that does good for the people they take care of.

This poster is limited to only 50 prints. I would suggest grabbing one while you can before they are out of stock. While you are over there, check out the other prints provided by the other artist on their roster!

Hydro74 vs The Poster Cause Project

BANDIT-1$M
Hydro74 Selections

A short big ago, Bandit-1$M hit me up and asked me for my favorite tracks from last year. That is a proper job request so I gathered up some of my favorites from Youtube and put together one of my crappy mixes. The collection is a mixture of The Beautiful, The Synth, The Bangers and Absolute Favorite. Check it out and let me know weird my music tastes are. Also, while there, pick up some shirts or stickers. 123Klan kills it.

Hydro on Bandit-1$M
Bandit-1$M Shop

HYDRO74 SOUNDCLOUD MIXES
Sexy Slab Deco.

Middle Fingers Up - Mixtape by Hydro74

Every so often I post a new mix up. It's one of those things that I like to do so I can have a small collection of tracks to work to while I do my thing. If you are into dirty wobble hard electro crap, check them out.

Hydro74 on Soundcloud

NEW FREE FONT FROM HYDRO74
Sexy Slab Deco.

The first font release of the new year and it's FREE. If you want this typeface, head over to Legacy of Defeat and grab it. There are plenty of other great free fonts there and some sexy ones you gotta pay for. In this economy tho... can't beat free.

NIKE KENTUCKY HYPER DUNK vs. HYDRO74
Artist Series

Every once in a while I find myself checking out the Nike Basketball blog or googling to see if any of the recent projects are out so I can share them. In my standard 'Sunday Night, I'm bored' internet search, I discovered the Kentucky Hyper Dunks. Generally with their Hyper Dunks they color it up, add the schools logo and call it day, but this pair was nice since my work was printed on it. When I worked on the Hyper Elite series earlier, I didn't expect much of it to be used, but I was mistaken. Check this Shirt out

Super stoked on this! Thanks to Michael Spoljaric for backing me on the project and being a amazing guy to work with over at Nike! Big ups Spo.

Check out the Kentucky Hyper Dunk

HYDRO74 vs. HYPERLITE
Artist Series

With Surf Expo looming around the corner this next week, I just discovered a reason to be even more excited to head over there besides hanging with the Anarchy Crew (Scott & Robo). This past year I had the honor of working with Blaze over at Hyperlite on their Tribute board. Since I've never worked on a wake board before, I was super excited to see what I could put together. Few comps later, this is the one that stuck.

Check out the Tribute in all it's glory over at Hyperlite

HYDRO74 vs. BPONG
Artist Series

This past year Hydro74 had the opportunity to work with BPong on a new custom table. The goal was to create something that in traditional Hydro fashion but add a mixture of aggressive complexity and make sure it's culturally relevant to the people who partake in this game. Over all this table turned out bad ass with massive hits of Metallic gold and silver. Yeah, I just made Beer Pong Sexy!

HYDRO74 PLAYING CARDS
Limited Edition Portfolio Deck

With the start of 2011, the name of the game is coming up with new and innovative ideas that fit within budgets. My goal is to create a custome playing card portfolio deck that includes 5 custom made poker chips. These will not be your average playing cards, but rather a selection of 54 illustrations highlighting the work of Hydro74. These will be limited edition since mainly they are for clients and future clients (a bribe if you will), but will have some sets left over to offer to core fans of Hydro74

View & check out the Playing Cards

KARVT vs. HYDRO74
Laser Etched Skins

Recently I've been working a lot with Karvt on various things including prep for my Solo Art Shows. Karvt is a amazing company to work with so we've decided to team up on some limited edition laser engraved Iphone Skins. These skins are produced on Maple with percise engraved features. Grab one before they go out of stock!

Karvt vs Hydro74 Owl